Advertisment Appeals

The advertisement I chose was one from the magazine, "In Style: Makeover."  The product that is being advertised is makeup powder by Physicians Formula.  I feel as if this is a persuasive ad because it has 5 pictures of different women with flawless looking skin, complete with the statement: "Mineral glow pearls create an instant luminous glow.  We promise."  Not only is there evidence of that "luminous glow" seen in the 5 pictures, but the expressions they make in their pictures portray them as happier people because of the makeup they are wearing.

The advertisement appeal featured in this ad is achievement, prominence, and attention.  Generally these kind of ads evoke feelings of necessity, like the need to be more noticeable, to succeed in relationships, to achieve happiness or fulfillment, etc.  My advertisement is basically saying if you use this product, you will achieve beauty, attention, and happiness, and that is their promise. The consumer not only sees 5 pictures of living proof of the product, but also has been given a promise that the product will make skin glow enough to radiate and attract attention.


 picture of the product-